Research is an activity based on intellectual application in the investigation of some matter. The primary aim for applied research is discovering, interpreting, and developing methods and systems for the advancement of human knowledge on a wide variety matters. At iTECH Fitness, we strive to provide our customers with such knowledge regarding the active gaming (aka: exergaming) and interactive fitness industry. iTECH Fitness is the leader in market and product research with a credible foundation with the development of the first University based active gaming and interactive fitness research laboratories globally; USF XRKade Research Lab.